Compliance is a continuum. Keeping up with privacy legislation and regulatory frameworks can be demanding for organizations of all sizes, including managed services providers (MSPs). But if you must keep compliant as an MSP, you might as well help your customers stay on top of their obligations.
“If you don't know your customer, how can you be a trusted partner for them?”
Small and medium-sized businesses (SMBs) are where the growth opportunities are for managed service providers (MSPs), but getting on their radar can be challenging.
If you’re a managed service provider (MSP) who’s been told the backup business is dead, don’t believe it.
Even as recent research suggests the outlook for MSPs includes opportunities and growth, recruitment and retention are challenges as they compete for talent with other vendors and organizations.
Tech vendor shakeups can create both disruption and opportunity.
The pandemic has elevated the CIO’s role. As a result, technology solutions providers must not only sell what they need but also keep up with how customers want to forge long-term partnerships with vendors.
Communicating with prospects and clients in person was put on hold by the onset of the pandemic two years ago. Still, Daniel Herrera, CIO of TailWinds Technologies, said it didn’t put a damper on growth. Instead, his sales team doubled down on Zoom calls, emails, and just picking up the phone to call more prospects and keep in touch with customers.
Being intentional about best practices and sharing them are critical to the long-term success of New Charter Technologies, which consists of 18 companies in an equity partnership. CEO Mitch Morgan said the organization has developed a tool kit to help its companies upgrade their standards and implement their own processes to be more successful. “It's associated with business efficiency, growth, people, and client experience,” he said.
The channel’s future is full of uncertainty. To develop a fruitful partnership with technology heavyweights, partners must be prepared to shift gears, diversify, and not underestimate the growth potential that comes from serving smaller and medium-sized customers.