To stay relevant, channel partners must quickly learn and adapt to the new reality. Part of that new reality is that, while many corporations still prefer hybrid cloud solutions, multi-cloud solutions are now driving business.
The pandemic has elevated the CIO’s role. As a result, technology solutions providers must not only sell what they need but also keep up with how customers want to forge long-term partnerships with vendors.
"As an aggregator, not only of technology but also of knowledge, we need to show the solution architects and the sales architects and business development to make better decisions and what things work together. We take the opportunity to change the way that we educate," says Arrow's Jeramey James.
Channel partners come in many types and sizes, and there are often many overlapping aspects between different partners. Ultimately, you must make the call on what works for your organization and what types of partners resonate well with your growth goals and customer base.
Brought to you by Arrow’s enterprise computing solutions business. As a leader in global distribution, we help IT providers and vendors thrive. We provide deep technical expertise, innovative solutions and digital platforms that guide accelerated growth across the IT channel.