Channel Partners Need to Join the Sustainability Movement

Today’s MSPs face increasing competition from small consulting firms, vendors, and other players. To remain competitive and gain premium customers, they need to research their target market, engage with customers in their own languages, and specialize.

Vonage’s Adam Wilson argues that the pandemic has accelerated more traditional industries into the cloud and “as a service solution,” dramatically changing how IT products and services are delivered.

“The idea that a company’s IT could sit behind a firewall and be safe was instantly outdated when highly functional smartphones arrived in the mid-2000s.”

Sustainability goes beyond protecting the environment. It is a holistic mindset that addresses the social, economic, and ethical implications of climate change along with social inequalities and wage disparities. Quite simply, sustainability is about understanding the strong link between ecological and social stability, and about creating the conditions for a thriving planet.