We’re exploring the crossroads of green IT, how to evaluate channel partner program incentives, and why offering backup services is still relevant.
Let’s face it, not all channel partnerships will be a win. After all, they are ultimately human relationships that may result in instances of incompatibility, lack of communication, or opaqueness around the partner’s value proposition.
More manufacturers, distributors, and vendors today use channel partners to drive their sales strategy—everything from purchasing a car from an auto dealer to a jar of peanut butter at a grocery outlet.
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