Week 7

Let’s face it, not all channel partnerships will be a win. After all, they are ultimately human relationships that may result in instances of incompatibility, lack of communication, or opaqueness around the partner’s value proposition.

If you’re a managed service provider (MSP) who’s been told the backup business is dead, don’t believe it.

More manufacturers, distributors, and vendors today use channel partners to drive their sales strategy—everything from purchasing a car from an auto dealer to a jar of peanut butter at a grocery outlet.

Value-added resellers are in a unique position to help customers, suppliers, and themselves promote a more sustainable planet.