More than 230 billion chips use Arm technology. From basic sensors to massive cloud datacenters, thousands of silicon vendors use Arm cores for their designs. Managing a complex partner ecosystem is critical for the company as it prepares for its second IPO.


Finding the right people can accelerate your organization’s success.


The best products or technology are essential in the hyper-competitive channel market. But perhaps even more critical is having top-tier talent.


Even as recent research suggests the outlook for MSPs includes opportunities and growth, recruitment and retention are challenges as they compete for talent with other vendors and organizations.


As the business of selling enterprise systems has changed, resellers should add strategy to the product mix.


Tech vendor shakeups can create both disruption and opportunity.


As economists warn of another possible global economic meltdown and stagflation, smart businesses and channel partners know what few others know: Recessions are opportunities, not catastrophes.


“The idea that a company’s IT could sit behind a firewall and be safe was instantly outdated when highly functional smartphones arrived in the mid-2000s.”


Communicating with prospects and clients in person was put on hold by the onset of the pandemic two years ago. Still, Daniel Herrera, CIO of TailWinds Technologies, said it didn’t put a damper on growth. Instead, his sales team doubled down on Zoom calls, emails, and just picking up the phone to call more prospects and keep in touch with customers.


The channel’s future is full of uncertainty. To develop a fruitful partnership with technology heavyweights, partners must be prepared to shift gears, diversify, and not underestimate the growth potential that comes from serving smaller and medium-sized customers.